Starting off the morning looking at our motion studies!
Critique:
-be mindful of the time it takes to read the phrase. Is it too long? Too short? It is very controversial
-Make sure there is no gaps in your composition. Still problems before animating.
-optical judging
-plain makes us uninterested and BORED. I looked away from others multiple times...oops
-dont expect motions diagonally. it's not in our understanding. it demonstrates an action, as in sizzors, a clap board, or if we had an image that will make it make sense.
-contrasts direct your eye
-problems with word spacing, letter spacing
-MAKE YOUR TYPE GRAPHICAL
-try to align tops rather than bottoms. your eye catches the top first
My critique:
-fun and interesting
-"meal that thought it was going to be bad:wasn't. that didn't expect" haha
-maybe resolution problems one one.
- maybe bring the size up so it can be readable
-good
note: take a look at Neville Brody
-graduated 79, designer
Next assignment: research display faces and use it as a graphic. use it in it's context.
Monday, January 30, 2012
Thursday, 26th
Rushing to get to class on time I hurried to print my studies and go over to critique. It was a normal critique session for Dorian and again the same comments were used, this time with a twist of mixing fonts. I found throughout making my studies that combining fonts in the short phrase we had was not an approciate solution for design. The serifs get in the way, they have a chance of disappearing when moving them on the screen, and it is very difficult to combine. Anyways, our next assignment was to make it move by simple fading and simple position changing. After speaking with Dorian one on one after class I had a better understanding on what he was looking for, but better yet the endless possibilities I was all ready blocking out in my head for no apparent reason. I was inspired to rework all of my compositions for our motion studies. After spending a long time to rework my studies, I started bringing them into after effects.
I took a lot of time making these short moving kinetic type compositions. Struggling with how much time it should stay up for reading and how simple "simple compositions" were to be. I decided to do what I wanted to, and let the design of my compositions lead me where to lead the eye through movement. Some of my type was weighted lightly, where that type could remain on the screen where as a think contrasting type was more easily read. I tried to force my viewer to read what I wanted them to at the time I wanted them to. Sometimes more difficult, sometimes not. Some of my studies I wanted to have it simple, basically because the composition let me to that. Others are pretty complex, animating with each individual element, opacity changes, mask movements, and position changes. So, here's my first shot at kinetic type!
Kinetic Type Studies from Alexis Copeland on Vimeo.
I took a lot of time making these short moving kinetic type compositions. Struggling with how much time it should stay up for reading and how simple "simple compositions" were to be. I decided to do what I wanted to, and let the design of my compositions lead me where to lead the eye through movement. Some of my type was weighted lightly, where that type could remain on the screen where as a think contrasting type was more easily read. I tried to force my viewer to read what I wanted them to at the time I wanted them to. Sometimes more difficult, sometimes not. Some of my studies I wanted to have it simple, basically because the composition let me to that. Others are pretty complex, animating with each individual element, opacity changes, mask movements, and position changes. So, here's my first shot at kinetic type!
Kinetic Type Studies from Alexis Copeland on Vimeo.
Monday, January 23, 2012
January 23rd Class + Critique
Its been a week since we met and we were looking at type again. We pinned our compositions and blocks against the wall and we all individually critiqued what we though was right and wrong by making on the page ourself. In doing so, I felt like it was easier to pick out the bad ones than the ones that were good. Or, if someone took a risk I didn't know whether to mark out their mistakes or command them on their ability to take risks. However, those that took risks were the ones to get picked on the most. Mostly because they invited the whole class to come out and look at it. In reviewing the bad works and the better ones (because I feel no type treatment can be risky and perfect at the same time) there was consistency in the same notes from last week:
STAIR STEPS
DEAD ENDS
RELATIONSHIPS to each
MARGINS still? I thought this was obvious
and my problems:
NEGATIVE SPACE.
I should of known this already though from the multiple times I was preached to in highschool... "people see the object, the artist sees the space around the object."
Yep, looking for that one now on..
Also, looking at others was easy to point out rights and wrongs but looking at mine was tough, I knew why I made each decision. But I can also tell why others made theirs too, weird.
Type is just funny.
Best is to go unnoticeable.
I figure thats what type should do anyways, even though im not one to make my art unnoticeable, but for now I guess I will.
STAIR STEPS
DEAD ENDS
RELATIONSHIPS to each
MARGINS still? I thought this was obvious
and my problems:
NEGATIVE SPACE.
I should of known this already though from the multiple times I was preached to in highschool... "people see the object, the artist sees the space around the object."
Yep, looking for that one now on..
Also, looking at others was easy to point out rights and wrongs but looking at mine was tough, I knew why I made each decision. But I can also tell why others made theirs too, weird.
Type is just funny.
Best is to go unnoticeable.
I figure thats what type should do anyways, even though im not one to make my art unnoticeable, but for now I guess I will.
Thursday, January 12, 2012
HMA1 Critique
Dorian and his usual analogies that relate to type...
"Everything I say, you should take with a grain of salt"
RULES:
1. letter space: uppercase
2. do not letter space lowercase
3. never use auto leading/ never let the computer make a decision for you
leading 20% over the face size. (10pt type=12 pt leading)
4. whenever creating structures ask yourself what's the dominate vertical and
what's the dominate horizon
5. flush right is not sophisticated
6. one level of inconsistency looks like a mistake: try to make at least two
Makes your decisions look decisive
7. look at negative space
8. "dead end allys and stair steps"
9. "YOU WANT TYPOGRAPHIC BODY OIL ON THE SCREEN"
10. If you design the negative space, everything else works
11. every time you make a study, your god, you're making a creature. Make a baby.
Make a beautiful piece of art, make something simple, beautiful.
12. type will be a composition, structure, alignment, or its going to be a block
13. you don't want elements to kiss: becomes clumsy and ambiguous
13. try to make statements, do not be timid abou typography
14. diagonal type: make a composition that works and then rotate it.
when you put something on a diagonal by itself, that person is being wacky
15. diagonals can be dynamic if you use it the right way
16. look at creating structures as negative space
"Everything I say, you should take with a grain of salt"
RULES:
1. letter space: uppercase
2. do not letter space lowercase
3. never use auto leading/ never let the computer make a decision for you
leading 20% over the face size. (10pt type=12 pt leading)
4. whenever creating structures ask yourself what's the dominate vertical and
what's the dominate horizon
5. flush right is not sophisticated
6. one level of inconsistency looks like a mistake: try to make at least two
Makes your decisions look decisive
7. look at negative space
8. "dead end allys and stair steps"
9. "YOU WANT TYPOGRAPHIC BODY OIL ON THE SCREEN"
10. If you design the negative space, everything else works
11. every time you make a study, your god, you're making a creature. Make a baby.
Make a beautiful piece of art, make something simple, beautiful.
12. type will be a composition, structure, alignment, or its going to be a block
13. you don't want elements to kiss: becomes clumsy and ambiguous
13. try to make statements, do not be timid abou typography
14. diagonal type: make a composition that works and then rotate it.
when you put something on a diagonal by itself, that person is being wacky
15. diagonals can be dynamic if you use it the right way
16. look at creating structures as negative space
Monday, January 9, 2012
Monday, January 9th
FIRST DAY OF CLASS!
There is a discussion over the syllabus and we setup our accounts for the semester.
Also, we were told our first assignment: placement of text on a 16:9 layout. The class assignment lead to a homework assignment based on the same principle but with a slight variation. We'll see how we do with the critique at the beginning of class Thursday.
Links to Remember:
http://beachaus.com/ringling/2012SP/Type2/
https://jupitergrades.com/login/private.php?2526332%2C3444424170
There is a discussion over the syllabus and we setup our accounts for the semester.
Also, we were told our first assignment: placement of text on a 16:9 layout. The class assignment lead to a homework assignment based on the same principle but with a slight variation. We'll see how we do with the critique at the beginning of class Thursday.
Links to Remember:
http://beachaus.com/ringling/2012SP/Type2/
https://jupitergrades.com/login/private.php?2526332%2C3444424170
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