HMA1 Critique

Dorian and his usual analogies that relate to type...

"Everything I say, you should take with a grain of salt"


RULES:

1. letter space: uppercase
2. do not letter space lowercase
3. never use auto leading/ never let the computer make a decision for you
    leading 20% over the face size. (10pt type=12 pt leading)
4. whenever creating structures ask yourself what's the dominate vertical and
    what's the dominate horizon
5. flush right is not sophisticated
6. one level of inconsistency looks like a mistake: try to make at least two
   Makes your decisions look decisive
7. look at negative space
8. "dead end allys and stair steps"
9. "YOU WANT TYPOGRAPHIC BODY OIL ON THE SCREEN"
10. If you design the negative space, everything else works
11. every time you make a study, your god, you're making a creature. Make a baby.
     Make a beautiful piece of art, make something simple, beautiful.
12. type will be a composition, structure, alignment, or its going to be a block
13. you don't want elements to kiss: becomes clumsy and ambiguous
13. try to make statements, do not be timid abou typography
14. diagonal type: make a composition that works and then rotate it.
      when you put something on a diagonal by itself, that person is being wacky
15. diagonals can be dynamic if you use it the right way
16. look at creating structures as negative space